The Evolution of Outreach — Why Conversations Outperform Campaigns
In today’s hyper-connected world, consumers are overwhelmed with messages, emails, robocalls, direct mail, and app alerts. For healthcare payers, breaking through that noise to reach members with meaningful information is harder than ever. The one-size-fits-all outreach model simply isn’t built for today’s expectations.
What’s needed isn’t more messaging. It’s better connection — Conversational Outreach that’s personalized, human-centered, and responsive.
The Problem with Traditional Campaigns
Traditional outreach, mass emails, and scripted phone trees often fail to engage. These channels lack the nuance and flexibility today’s members expect. And that’s more than a marketing miss. It’s a barrier to outcomes.
Poor communication leads to missed refills, unclosed care gaps, higher OPEX, and lower satisfaction scores. It’s an outdated model that no longer aligns with the operational realities of payers in 2025.
Sources: Campaign Monitor (2024), PwC Health Research Institute (2023)
The Shift to Conversational Outreach
Drips takes a different approach, using AI-powered messaging to initiate Conversational Outreach through SMS, voicemail, and scheduled calls. Instead of pushing information, we ask questions. And people respond.
“It feels natural — and it works,” says Dan Fox, Managing Director, Healthcare at Drips.
Why It Works
- Personalization at Scale
- Two-Way Responsiveness
- Trust-Building by Design
Real Outcomes
Drips helped drive a 4.1% improvement in triple-weighted Medicare adherence measures for one national payer.
The future of member engagement is proactive, human, and built on dialogue. Conversational Outreach delivers measurable results — because real connection leads to real action.
🎧 Want to hear how payers are implementing Conversational Outreach at scale?
Listen to the full podcast RealPharma Podcast: Cracking the Code on Patient Engagement: Conversational AI.
