From Broadcasts to Conversations — The Future of Healthcare Engagement
Mass messaging is still the go-to for many healthcare organizations, but it’s no longer moving the needle. Members expect personalized, relevant communication. The “blast and hope” model is rapidly losing steam — and mindshare.
Where Traditional Outreach Falls Short
Email overload, generic phone scripts, and long waits don’t build trust. They burn it.
Why Conversational Dialogue Is the New Standard
Conversational dialogue builds relationships. With AI-assisted real-time, contextual conversations through familiar channels like SMS, plans can meet members in the moments that matter most.
Benefits You Can Measure
- Stronger Engagement
- Higher Adherence (e.g., 8.8% uplift in medication adherence = $3.4M retained value)
- Cost Deflection
The Takeaway
The plans that thrive next will be those that stop broadcasting and start connecting. Conversational dialogue turns outreach into action.
Explore how this shift is happening in real-time with Dan Fox on the RealPharma Podcast: Cracking the Code on Patient Engagement: Conversational AI. Listen to the full episode now on Drips.com
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