What’s Up With Tech Podcast: Why Your Marketing and Sales Outreach Sucks
What You’ll Learn
Evan Kirstel, tech industry storyteller, and A.C. Evans, Drips co-founder and CEO, discuss the limitations of traditional outreach, including the avoidance of intrusive outreach like phone calls, email, and direct mail.
In this conversation, you’ll learn why traditional outreach methods like phone calls and emails are falling flat in today’s on-demand world, and how asynchronous messaging offers a more effective alternative. Better understand the difference between one-way push messages and true conversations that give consumers a voice and let them respond on their own time. Additionally, you’ll gain insight into why large companies are slow to adopt generative AI for outreach, the regulatory challenges involved, and how Drips overcomes these barriers with a human-in-the-loop model. Finally, get practical advice on how to get started with smarter outreach, even in highly regulated industries.
Key Topics Covered
- Why cold outreach is no longer effective
- The move from push messaging to real conversations
- The best way to get started with smarter outreach
- How companies are seeing ROI and their real-world results
About the Podcast
“What’s Up with Tech” podcast explores the latest trends and innovations in the tech industry and how businesses can leverage them for growth, diving into the world of B2B, discussing strategies and trends, and sharing insights from industry leaders. With over three decades in telecom and IT, Evan Kirstel has mastered the art of transforming social media into a dynamic platform for audience engagement, community building, and establishing thought leadership. His approach isn't about personal brand promotion but about delivering educational and informative content to cultivate a sustainable, long-term business presence. Evan is the leading content creator in areas like Enterprise AI, UCaaS, CPaaS, CCaaS, Cloud, Telecom, 5G, and more!
