How a Private Healthcare University Impacted $120M+ in Enrollments with Drips

Challenge: Differentiating the Experience

The university was seeking a more effective way to reach prospective students in a highly competitive landscape. Adult students have no shortage of education options at the local, regional, and national level, making the applicant experience an important area for innovation.

There has been a generational shift in attitudes toward technology. Gen Z, individuals born between 1997 and 2012, often do not answer their phones or check email. What’s more, prospective students increasingly expect personalized, interactive experiences. In order to meet their ambitious growth targets, the school needed to move beyond traditional outbound campaigns.

Solution: Keep Higher Intent Prospective Students Stay Connected and Informed with Drips

Many prospective students work full time or are busy raising families. It became clear to reach their goals they would need to make a shift from outbound dialing to an engagement model that would encourage prospective students to complete the application process. Outreach via SMS was identified as a top priority. However, the university did not have the infrastructure to manage the scripting and delivery of this type of campaign.

By leveraging Drips Conversations as a Service (CaaS) over SMS, the university ensured that higher intent prospective students stayed connected and informed until they were ready to talk at a time that worked for them. Drips managed the coordination of inbound calls paving the way for more conversions and successful enrollments.

Results: Better Conversations and Increased Engagement

Within six months, inbound calls scheduled with Drips resulted in better prepared conversations and a 17% increase in engagement. 7,000 applications were positively impacted by Drips and 3,000 student enrollments were attributed to Drips.