Drips Strengthens Leadership to Drive Measurable Engagement Outcomes for Healthcare Payers
Akron, OH – May, 29, 2025 – Drips, the leader in conversational outreach solutions, is reinforcing its commitment to healthcare payers by welcoming two seasoned executives with deep expertise in consumer engagement, operational efficiency, and large-scale strategic growth. Jim Cronin joins as Chief Operating Officer (COO), and Eric Grossman takes on the role of Chief Commercial Officer (CCO). Their leadership will further enable Drips to help payers optimize member engagement, close gaps in care, and drive measurable quality and financial outcomes.
"We understand that meaningful engagement is key to improving health outcomes and managing costs,” said Aaron Christopher (A.C.) Evans, CEO of Drips. "With Jim and Eric’s extensive experience in healthcare payer operations and technology-driven engagement, Drips is positioned to help health plans increase star ratings, enhance quality initiatives, and drive operational efficiencies at scale.”
Meet the New Leadership
Jim Cronin brings decades of experience leading large-scale payer operations, managing multi-billion-dollar P&Ls, and driving enterprise-wide efficiencies. As a senior executive at UnitedHealthcare and Anthem, he led critical business transformations, including mergers, integrations, and new member engagement strategies. From 2008-2014, as CEO of a major healthcare market, Jim spearheaded initiatives to reduce administrative waste, improve member experience, and optimize payer-provider collaboration.
“Health plans are under immense pressure to improve engagement while managing costs and ensuring regulatory compliance,” said Cronin. “Drips is at the forefront of solving this challenge with proven, AI-driven conversational outreach that increases member activation. I’m excited to scale Drips’ impact and help payers drive meaningful outcomes.”
Eric Grossman is a recognized leader in healthcare consumer engagement, digital health innovation, and payer solutions. As the founder and CEO of NextHealth Technologies and a former executive at TriZetto, he has pioneered data-driven strategies that help payers drive behavior change and improve outcomes. His expertise in growing revenue, forging strategic partnerships, and implementing high-impact engagement models will further strengthen Drips’ ability to deliver value to health plans.
“Health plans have struggled for years to activate and retain members in quality programs, and traditional engagement approaches are not yielding results,” said Grossman. “Drips’ conversational AI-driven engagement solution is already proving its ability to improve outcomes for payers. I look forward to accelerating adoption and helping plans achieve stronger ROI on their member engagement strategies.”
Delivering Value for Payers
With Jim overseeing operational strategy and Eric leading commercial growth, Drips is uniquely positioned to help payers maximize their stars performance, improve risk adjustment accuracy, increase HEDIS and CAHPS scores, and drive downstream cost savings through better member engagement.
Drips works with leading health plans to implement scalable, compliant engagement solutions that drive higher member response rates and activation. By reducing reliance on ineffective outreach methods and enabling real-time, conversational interactions, Drips empowers payers to close care gaps, boost medication adherence, and improve preventative screening rates — ultimately improving health outcomes and plan performance.
Connect with Drips to Transform Member Engagement
We are excited about the innovative solutions our new leadership will champion. Health plans looking to optimize member engagement, enhance quality outcomes, and reduce operational inefficiencies are invited to explore how Drips can help.
To learn more about how Drips supports payers in achieving measurable impact, visit www.drips.com.