Drips Strengthens Healthcare Leadership with Appointment of Jeff Maxwell

Akron, OH — December 2, 2025 — Drips, the leading conversational engagement platform, today announced the appointment of Jeff Maxwell as Senior Vice President of Healthcare Markets.

Jeff brings more than 20 years of experience in healthcare, including leadership roles at Cambia Health Solutions, HealthSparq, NextHealth, and Softheon. His career has centered on advancing technology, improving payer operations, and shaping digital engagement strategies. Over the past decade, his work in AI-enabled healthcare transformation has helped multiple organizations scale, grow, and achieve successful exits. His appointment further strengthens the Drips leadership bench as the company expands its impact across Medicare, Medicaid, and commercial markets.

At Drips, Jeff will lead the company’s healthcare solutions practice, leveraging his deep industry expertise to advance Drips’ technology-driven engagement strategies, strengthen partnerships, and ensure measurable impact for clients across Medicare, Medicaid, and commercial markets.

“Adding Jeff to our leadership team is an important step forward for Drips,” said Tom Martindale, President of Drips. “Jeff has a history of helping payers adopt engagement strategies that improve outcomes and financial performance, and he positions Drips to be the trusted partner health plans need as they face mounting pressure on risk adjustment, quality scores, and member retention.”

Jeff emphasized execution:

“Drips is driving real outcomes for health plans, and the impact is undeniable. I have seen how trusted, two-way engagement can change behavior, close gaps, and improve financial performance. I’m excited to help bring that level of impact to more payers and their members.”

With this appointment, Drips continues to strengthen its leadership in healthcare while maintaining its focus on other verticals, including property and casualty and auto insurance, where consumer trust and engagement remain equally critical.

About Drips
Drips is the leading conversational engagement platform, trusted by healthcare payers, providers, insurers, and enterprises across industries to engage millions of consumers every day. By combining automation, personalization, and trust, Drips helps organizations drive measurable results in healthcare, P&C, auto insurance, and beyond.

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