Drips Strengthens Healthcare Leadership with Appointment of Kathleen Faulk

Akron, OH — October, 15, 2025 — Drips, the leading conversational engagement platform, today announced the appointment of Kathleen Faulk as Chief Strategy Officer.

Faulk brings more than 30 years of strategic leadership in health plan growth, market innovation, and operations, a major boost to Drips’ capabilities as health plans face intensifying challenges in Medicare, Medicaid, and commercial lines of business.

Faulk has been a P&L owner and a respected market leader across national, regional, and Blues payers. Accountable for Medicare and Medicaid at HealthPartners, she focused on affordability and deeper integration with providers. At Cambia Health Solutions and Humana, she delivered profitable growth while improving member experience. Her extensive background in regulatory oversight will help Drips to continue to deliver compliant, high-performing engagement solutions for its clients.

“Adding Kathleen to our leadership team is a defining inflection for Drips,” said Tom Martindale, President of Drips. “Kathleen brings unmatched experience running Medicare and Medicaid businesses and positions Drips to be the trusted partner health plans need as they face mounting pressure on risk adjustment, quality scores, and member retention.”

Faulk noted the urgency for payers:

“Medicare and Medicaid plans are under enormous scrutiny to deliver value. My role is to ensure Drips’ pricing and solutions align with those expectations, enabling affordability, transparency, and measurable ROI for our clients.”

With this appointment, Drips continues to strengthen its leadership in healthcare while maintaining its focus on other verticals, including P&C insurance, where consumer trust and engagement remain equally critical.

About Drips

Drips is the leading conversational engagement platform, trusted by healthcare payers, providers, insurers, and enterprises across industries to engage millions of consumers every day. By combining automation, personalization, and trust, Drips helps organizations drive measurable results in healthcare, P&C, auto insurance, and beyond.

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