RESOURCES
White Paper

The Student Communication Playbook: How to Reach, Engage, and Retain Students

Higher education institutions aren’t struggling to communicate more—they’re struggling to communicate effectively. This playbook breaks down the real barriers to student engagement and shows how leading teams use AI-powered, two-way conversations to increase enrollment, reduce summer melt, and build trust at scale.
Download Now

Key Takeaways

  • Understand why more student outreach does not always improve engagement
  • Learn how enrollment teams can reach students with more effective communication strategies
  • Use the playbook to improve student engagement, enrollment, and retention

Overview

‍

Summary

This virtual event, which is Part 1 of a three-part series, explores how artificial intelligence is fundamentally breaking the traditional SaaS model. Because AI makes customers more productive with fewer seats, the old SaaS engine of expanding user adoption is effectively going in reverse. You will learn why vendors must transition from selling software tools to taking on the risk of guaranteeing business outcomes through the new DARE (Design, Activate, Realize, Evolve) framework.

‍

Challenges

The old LAER model fails because it is unable to cross the 'AI Adoption Chasm,' which is characterized by systemic hurdles like fragmented infrastructure, a severe global talent shortage, and strategic ambiguity about use cases. While the SaaS model relied on software usage as a success metric, AI 'usage' is often a cost center or a sign of inefficiency, placing immense pressure on providers to fundamentally shift how they deliver value.