Conversational Growth Strategy

Thought Leadership

July 15, 2020

What is a Conversational Growth Strategy?

You’ve heard it before, insanity is doing the same thing over and over and expecting to get a different result. It’s the same with your marketing strategy. How can you use the same tactics year after year and expect to produce better results? Innovation is and always has been the key to success for marketers.

It should come as no surprise that in today’s world, especially a post-COVID world, customers expect to be in control. They want to choose what is being marketed to them, how it’s being marketed to them, when they are being marketed to, and they want the messaging tailored specifically to their needs. Because of this, companies need to have targeted campaigns that cater to each specific lead or customer.

And that’s the exact reason many of our Drips clients and peers are moving towards a conversational growth strategy. 

Conversational Growth Strategy: Giving Control Back to Your Customers

A conversational growth strategy, when done well, uses an omni-channel approach to deliver personalized conversations at scale(r). The primary goal of this strategy is to engage the audience in a way that builds trust and over time, a long-term relationship with a brand.

How are other companies doing this? To accomplish this, brands are implementing technologies and services (like the Drip Platform(SM) to listen to their customers and respond more contextually. Instead of firing off mass emails, text messages or aggressive pop-up campaigns, they are engaging customers on a one-to-one basis at scale. They are using targeted messaging to actively listen to their audience, provide relevant content, and nurture the relationship.

A successful Conversational Growth Strategy only works when:

· Conversations are natural and personalized

· Conversations are asynchronous

· Conversations are crafted to collect data in a subtle way

· Conversations have a purpose and call to action

This sometimes means taking the foot off the gas pedal and waiting until a customer is ready to interact. An effective conversational marketing campaign is ready to engage in real-time and in a way that makes the customer feel comfortable and in control.

Finding Success with a Conversational Growth Strategy

To be successful at conversational marketing, you need the right tools. Drips™ uses Conversational Texting® to create extremely human-like conversations that allow for information exchange and context to be portrayed. Our conversational AI understands tens of thousands of intent-driven responses and has processed hundreds of millions of asynchronous conversations. This results in a more personalized approach to marketing that puts your audience in control of the flow of every interaction with your brand.

This non-intrusive approach allows for more open lines of communication and an improved customer retention rate. By being in control of how and when they receive information from your company, customers are much more likely to engage and walk away with a positive impression of your brand.

Through the use of AI technology, companies can create a multi-channel approach through:

· Humanized text messaging campaigns

· Conversational live chats on websites

· Contact touch points for qualified leads

· Context-based conversations with customers

Want to learn more about AI-driven conversational texting®? We would love to help. Please reach out to our team to schedule a free demo.

About Drips™

Drips™ is the first conversational texting® company of its kind, founding a new category and leading the way for some of the biggest brands in the world to use AI Driven, humanized conversations at scale. Drips was named one of Deloitte’s 2019 Technology Fast 500™ award winners and CEO, A.C. Evans was recognized as one of the 40UNDER40 Top Executives by DMN. On a daily basis, Drips engages in millions of completely humanized conversations with

zero client-side operators. In a world where no one answers their phone, this innovation is priceless. If you have questions about our innovative technology, we encourage you to schedule a demo with us.