A.C. Evans Named 40UNDER40 Top Executive – by DMN

DMN, a leading provider of digital and data-driven marketing news, recognizes Drips CEO Aaron Christopher “A.C” Evans as one of the top 40 marketers under the age of 40 for 2019. Winners of the 2019 40UNDER40 Award presented by DMN represent the marketing industry’s most extraordinary, high achievers in the business, all under the age […]

Read more

Recent Posts View More

Why Nobody Answers the Phone Anymore – Not Even My Mom

Consumer research shows that people like to be able to call businesses to make purchases, especially when it comes to high-stakes products and services like insurance and healthcare. It’s no secret that people like to talk to real people when they are making a stressful purchase. But when it comes time to try to get a prospect or customer to answer your calls, things get a little tougher. The CEO and co-founder of Drips.com, an SMS industry expert and the pioneers of conversational texting, joins us for a guest blog on why over 80% of consumers won’t be picking up phone calls in 2019—and how to get them to answer your calls.

Read more

Drips Ponders Best Path To Continued Growth, Liquidity

Launched in 2016, Drips leverages artificial intelligence to help brands connect with consumers the way they prefer to be reached and when. Utilizing analytics of human behavior, the Drips platform automates lead and customer interactions via email, SMS text messages, and automated calls. The Akron-based company broke $10 million in revenue last year and hopes […]

Read more

How to Use SMS Text Messages to Increase Sales and Inbound Calls

Whether you’re searching for your next meal or your next date, it seems like there’s an app for everything. Marketing’s attempt to become more relevant has taken a sharp turn toward becoming more transactional. Our attention is decreasing and yet, what we crave is a more human connection from brands. Read the full article on […]

Read more

How This Entrepreneur Proved SMS Marketing Could Be Marketing’s ‘Next Big Thing’

To discuss why SMS is on such an upward trajectory, where most companies go wrong with the medium, and what to do instead, I sat down with Aaron Christopher “A.C.” Evans, CEO and co-founder of Drips. Based in Akron, Ohio, Drips is one of the nation’s fastest-growing SMS marketing platforms. Read more on Inc.com

Read more

Connecting with Consumers: Understanding Their Needs and Humanizing the Process

Would you say that you’re good at humanizing your marketing? Most marketers do. But in fact, almost everyone could be doing it better. Buyer behavior is changing fast — faster than you might realize. And when it comes to connecting with consumers, brands are lagging behind. The result? Lower engagement and less conversions. Marketers think […]

Read more

The Chatbots Are Calling: Ohio Startup Advances “Conversational Texting” To Reach Customers

Remember the days when phones came with long coiled cords and plastic rotary dials and were actually used for talking? Fast forward to today when 95 percent of Americans own a mobile phone and 77 percent of the population carry a smartphone. But while these mini computers allow users to text, browse the internet, and […]

Read more